But as a September 2020 Forbes piece by Kori Hale notes, some 63 million American adults are “left behind by banks,” with some of them turning to money transfer apps as their primary financial hub. I don’t give a fuck that someone in Mississippi bought a pizza.“Ĭash and card use was dropping steadily even before the COVID-19 pandemic, which accelerated people’s move to contactless payment. It updates with all the transactions of people using the app, but not to make anything actually verifiable or to encrypt anything,” Guapdad adds. “I used to think the public activity page on Venmo was so stupid, because it’s like a fake Blockchain ledger. “Venmo’s like the feds,” Aminé says with a laugh, as the Republican politician Matt Gaetz has recently learned to his cost. If you’ve ever done it, you know it’s an icky feeling, one that’s often associated with keeping tabs on an ex. Outlets like The Cut and Cosmopolitan have covered the phenomenon of “Venmo stalking.” Using the app’s social feed, you can easily navigate to someone’s profile and see years worth of transactions if they weren’t designated private (the default setting is public). Black people are not spending their time typing in what they’re paying for.” ‘Drinks with Sarah.’ The plug for the electricity bill. “I have a Venmo, but I don’t really use it anymore.It’s made for white culture. Venmo is people in your business, and we don’t like people in our business,” Aminé explains. “This isn’t even just rap, this is just Black culture in general. People fuck with it, and it makes the money feel less monetary and more like a utility.” “It’s the most socially-discussed money transfer service in the world, I would say. “ICash App is just such a big app at this point, it’s utilized by so many people, that it was always going to make its way into lyrics,” Guapdad explains. It was entrenched in the hip-hop lexicon before Roddy Ricch’s 2020 megahit “The Box” (“She sucked a n-igga soul, gotta Cash App”), although Guapdad calls that “the biggest example.” But in just a few years, the app has become ingrained in hip-hop culture, beginning, as so many modern trends do, in the south. It’s tough to pinpoint exactly when shouting Cash App out became commonplace there are hundreds of references to it in rhymes. “‘Cash App’ always comes up.”Ĭash App comes up for a lot of other rappers too: In just the last year, Conway’s talked about sending stacks to his child’s mother while he’s on the road, City Girls have bragged about getting so much money through the app they don’t need 9-to-5s, and Lil Durk’s pledged to send funds to friends in need. “I picked up on it so much that I started using it in my toplines when I’m trying to write catchy shit,” he told me. It’s a literal part of his creative process. For the rapper Guapdad 4000, Cash App isn’t just a useful tool to share money or another passing fad in hip-hop.
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